If you are thinking about using Salesforce for your business, you might be curious about the main differences between its two main parts, Sales Cloud and Service Cloud. Both Sales Cloud and Service Cloud are based on the main Salesforce system, so they have some important features in common. But they also have some differences. Sales Cloud is mainly for salespeople and their managers. It is designed to help them get new customers, manage the sales process, and close deals. On the other hand, Service Cloud is made for customer service agents and their managers. It helps them handle customer inquiries and support requests.
Shared Features
Sales Cloud and Service Cloud have some features that are similar, which might be a bit confusing initially. Before we focus on Sales or Service Cloud specifically, let's talk about the features they have in common. These are basic ideas in Salesforce that are useful for almost all kinds of businesses.
Accounts and Contacts
Whether you're in sales or service, what's important is the customer. That's why one of the main features in Salesforce is the ability to keep track of your accounts and important contacts related to those accounts.
Accounts and contacts help you organize the companies you do business with and the main people within those companies. In Salesforce, you can arrange accounts in a hierarchy if you need to, and you can link a single contact to multiple accounts if they're important across several related organizations.
Basic Case Management
Even though Service Cloud has more advanced features for personalized customer service, Salesforce understands that keeping current customers satisfied is just as important for sales as attracting new ones.
That's why Sales Cloud includes some simple case management features. This allows your sales team to see any support problems your customers might have, giving them insight into how to better serve customers and encourage them to come back.
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